We looked at the SUCCESs acronym from the book Make It Stick by Chip and Dan Heath.
Find a message (commercial, story, saying) and analyze it with the SUCCESs formula. You can see the slides from that presentation below.
Homework
- Find an advertising campaign and analyze it with the SUCCESs checklist. Make a short presentation on your findings in the next lesson.
- Prepare outlines for three ideas for your The Next Step presentation.
- A next step that was taken by you or someone else in the past.
- A next step that you or someone else should take to reach a goal.
- Advice for someone planning to take the next step.
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